For Accountants & CPAs
Stop relying on referrals.
Become the obvious choice.
A complete strategic roadmap that transforms your CPA practice from invisible and referral-dependent into the obvious authority in your niche. Stop chasing clients and build a predictable system that makes high-value leads come to you.
"We drove leads pretty heavily from Instagram directly to our business, which results in topline revenue. That was my overall strategy with content, and Way Better made it work."
— Matt Bontrager, Managing Partner, Truebooks CPA
Your Free Strategy Call
What to Expect on the Call
A 30-minute diagnostic, not a sales pitch. You'll walk away with clarity about your biggest opportunity, whether or not you move forward with the full Blueprint.
Practice Diagnostic
We'll walk through your practice, your ideal client, and your current positioning to understand exactly where you stand today.
Opportunity Audit
You'll leave with 2-3 specific observations about where your biggest leverage lives, ready to act on whether or not you enroll.
Strategic Direction
We'll identify why your current approach isn't converting the way it should, and what's specifically missing in your strategy.
Honest Fit Assessment
If the 90-Day Blueprint is the right next step, we'll walk you through enrollment. If not, we'll tell you directly and point you in a better direction.
The System
Inside The Final Blueprint
If we are a fit, here is everything you get to execute a high-converting content strategy for the next quarter.
Category of One Positioning
Stop competing on price or location. We architect a unique market position that instantly communicates your premium value, making you the only logical choice for your ideal clients. You'll receive your Anchor Statement, Ideal Client Avatar, and Stand For/Against framework.
Predictable Inbound Pipeline
Never stare at a blank screen again. We map out 90 days of high-converting topics designed specifically to turn passive scrollers into qualified, ready-to-buy appointments. Includes 12 foundational topics, each paired with a hook, three talking points, and a clear CTA.
Frictionless Execution
Reclaim your billable hours. We install a streamlined workflow that allows you to shoot an entire month of premium, authority-building content in just one afternoon. Includes the Batch Recording Plan and a custom Loom walkthrough you can reference indefinitely.
Data-Driven ROI
Stop chasing vanity metrics like views and followers. You'll get a clear, trackable system focused purely on the numbers that actually matter: audience retention, lead generation, and closed revenue. Tracked through the KPIs we set together during your Blueprint Call.
The Process
Execution Timeline
Application & Intake
Upon booking your call, you automatically receive our intake form to capture a snapshot of your practice, allowing us to come to the call prepared.
The Blueprint Call
A 45 minute intensive session. We co-create your content skeleton live on the call, identifying your core pillars, 12 foundational topics, and the sustainable posting cadence tailored to your capacity.
Asset Delivery
Our team goes to work cleaning up the architecture and adding custom recording prompts. Within 7 business days of our call, you receive your finalized Blueprint (PDF) accompanied by a custom Loom video detailing exactly how to execute.
Mid-Point Check-In
We don't just hand you a PDF and vanish. We schedule a 45-day check-in during your initial call to review your execution, analyze the early data, and make mid-course corrections.
Final Performance Call
We jump on a final call to see exactly how you performed in your first 90 days. We will go over your published content, break down your analytics, and review the direct impact on your business.
Client Testimonial
Hear directly from a CPA running the system.
"Before Way Better, our biggest problem was just getting content posted online consistently. They became the overall solution. I film here in my home office, send the raw files to their team, and they turn it around fast enough for my content manager to post. Quickly after starting, we were driving leads heavily from Instagram directly to our business. Now they're so ingrained with my team that the process is almost set in stone."
Matt Bontrager
Managing Partner, Truebooks CPA
Meet Your Strategist
Why I built this for CPAs.
I got my accounting degree and spent a year working as an accountant before launching Way Better Studios. During the early years of the agency, I also started a bookkeeping business and sold it six months in.
I say that to make one thing clear: I've sat in your seat. I know what the day-to-day of the work actually feels like, which is why the Blueprint is built specifically for CPAs and not borrowed from generic marketing advice.
Since then, I've built content systems for some of the biggest names in the business space, scaling clients to millions of views and millions in revenue.
Most accountants stay invisible online not because they lack expertise, but because they start without a blueprint. They post, hope, and burn out. Way Better Studios fixes that. We don't just produce video. We install the system that turns a personal brand into a pipeline of qualified leads.
The 90-Day Blueprint is exactly that, built for modern CPAs and packaged as an actionable roadmap for your practice.
Kyler Obata
Founder & Creative Director
A decade of content strategy for brands like these, now distilled into a system for CPAs.
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100% Protected
The Blueprint
Guarantee
Fix it or refund it. Your call.
If, after your Blueprint Call and receiving your written Blueprint, you genuinely feel you don't have a clear, practical 90-day plan you can use, email me within 7 days and I'll do one of two things, your choice:
We'll schedule a second working session and completely rework your Blueprint at no extra cost.
I'll refund your $1,000 in full.
The only conditions: complete the intake form honestly and show up for the full Blueprint Call.
FAQ
Frequently Asked Questions
What exactly happens on the call?
It's a working session, not a sales pitch.
In about 30 minutes we'll walk through your practice, your ideal client, and your current positioning. You'll walk away with 2-3 specific observations about where your opportunity is, whether or not you move forward with the full Blueprint.
At the end, I'll tell you honestly if the Blueprint is a fit for where you are right now. If it's not, I'll tell you that directly and point you in a better direction.
How much time will this actually take me each month?
Most CPAs in the Blueprint shoot their entire month of content in one afternoon, roughly 2-3 hours. The system is built around batching, so you're not thinking about content every day. The 90-day roadmap tells you exactly what to shoot and when, which eliminates the biggest time drain: figuring out what to post.
What if I'm not comfortable on camera yet?
Most CPAs aren't when they start. The Blueprint includes recording prompts designed to make you sound like yourself, not a performer. We focus on the kind of content that works when you're being direct and useful, not when you're being entertaining. If you can explain a tax strategy to a client across a desk, you can do this.
Is my practice's compliance going to have a problem with this?
The Blueprint is designed around educational content, not testimonials or investment advice, which keeps you on the safe side of most compliance frameworks. We'll review your practice's specific rules on the call and build the strategy around them.
Will this work if I don't have a big following yet?
Yes. The Blueprint is designed for CPAs starting from a small or non-existent audience. The system prioritizes qualified lead generation over follower count, which means you're targeting the right buyers, not the largest audience. Most of our clients started with under 1,000 followers and still built real inbound pipelines.
Next Steps
90-Day Authority Blueprint
Stop guessing and start dominating your niche. Walk away with a plug-and-play system that positions you as the authority, commands premium fees, and turns your digital presence into a 24/7 lead generation asset.
"We were able to drive leads pretty heavily from Instagram and directly to our business."
— Matt Bontrager, Managing Partner, Truebooks CPA
Protected by our 7-Day Fix-It-or-Refund Guarantee
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