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1. Basic Information

2. Content & Strategy

3. Project Logistics

Client Breakdown

Matt Bontrager

Truebooks CPA

Matt Background
PLAY
19.2x Return on Ad Spend
$11.9k 14-Day Revenue
40k Organic Followers
14 Days Executed

Scope of Work

  • Paid Traffic Campaigns
  • Organic Social Media
  • Email & SMS Architecture
  • Personal Brand Redesign
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The Objective

Matt Bontrager, founder of Truebooks CPA, needed a strategic overhaul of his personal brand to capitalize on his growing audience. The objective was to transform organic attention into measurable revenue through a highly targeted promotional campaign, while simultaneously elevating his visual authority in the tax and accounting space.

The Execution

We deployed a full-stack digital architecture. First, we executed a complete personal brand redesign to ensure his digital presence matched his tier-one expertise. We then structured a seamless inbound funnel utilizing organic content (capitalizing on his 40k Instagram audience), supported by high-converting Email and SMS sequences.

To drive immediate ROI, we engineered a precision paid traffic campaign targeting high-intent leads specifically for a 14-day window.

Asset
Asset

The Results

The campaign operated with ruthless efficiency. With an ad spend of just $621.25 on Meta platforms, the engineered funnel generated $11,964 in total sales. This resulted in an extraordinary ~19.2x Return on Ad Spend, establishing a highly scalable client acquisition model moving forward.

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