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Client Breakdown
Truebooks CPA
Scope of Work
Matt Bontrager, founder of Truebooks CPA, needed a strategic overhaul of his personal brand to capitalize on his growing audience. The objective was to transform organic attention into measurable revenue through a highly targeted promotional campaign, while simultaneously elevating his visual authority in the tax and accounting space.
We deployed a full-stack digital architecture. First, we executed a complete personal brand redesign to ensure his digital presence matched his tier-one expertise. We then structured a seamless inbound funnel utilizing organic content (capitalizing on his 40k Instagram audience), supported by high-converting Email and SMS sequences.
To drive immediate ROI, we engineered a precision paid traffic campaign targeting high-intent leads specifically for a 14-day window.
The campaign operated with ruthless efficiency. With an ad spend of just $621.25 on Meta platforms, the engineered funnel generated $11,964 in total sales. This resulted in an extraordinary ~19.2x Return on Ad Spend, establishing a highly scalable client acquisition model moving forward.
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