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1. Basic Information

2. Content & Strategy

3. Project Logistics

Client Breakdown

Robert Drysdale

Professional Athlete & Coach

Robert Drysdale Hero
140k Views in 90 Days
< 90 Days To Monetize
2.5k Subscribers Gained
30 New Leads (30 Days)

Scope of Work

  • YouTube Content Strategy
  • Cinematic Long-Form Production
  • Lead Magnet Architecture
  • Website Redesign & CRO

The Objective

Despite being a world-class professional athlete and coach, Robert Drysdale had a severely limited digital footprint. His primary objective was to rapidly establish authority on YouTube to monetize his vast Brazilian Jiu-Jitsu knowledge, drive targeted sales for his books, and significantly increase foot traffic and membership awareness for his physical gym.

The Execution

We developed a highly targeted long-form YouTube strategy tailored specifically to the core BJJ audience. We meticulously filmed and edited high-retention educational content, resulting in several videos achieving viral trajectory.

To capture this massive influx of attention, we simultaneously executed a complete website redesign. We built and integrated a highly converting lead magnet directly into the site, ensuring that the traffic driven from YouTube seamlessly transformed into captured data and measurable revenue.

The Results

In exactly 90 days, the YouTube channel gained 2.5k targeted subscribers and successfully crossed the threshold for full channel monetization. The engineered virality drove 140,000 views, resulting in immediate book sales to previously untapped audiences. Furthermore, the newly optimized website and lead magnet architecture successfully generated 30 highly qualified inbound leads within a single 30-day window.

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